Our Story

Fertility is complicated. Our mission is to empower women with knowledge, and to change the approach to women’s reproductive health to one that is proactive, personalised and holistic.

lina chan adia

Adia was born out of my struggles with conception and pregnancy. In my 20s and early 30s I did everything to avoid pregnancy and focused on my career. But by the time I reached my mid-30’s I really wanted a family and thought I would have an easy road to motherhood. Instead I rode a roller coaster of miscarriage, stillbirth and trouble conceiving. It turned my life upside down. So I went on a long search for all the things that could help me and today, with much gratitude, I have three kids that keep me busy.

Adia is a culmination of my fertility journey and what I learned along the way. We work with some of the leading experts in reproductive, nutritional and emotional health to deliver a holistic and scientifically rigorous approach. We empower you to understand and improve your fertility with easy access to fertility experts to support your journey.

Lina Chan

How Adia Helps

Empowering you with science and expert support

  • At home fertility test to help you understand your hormones
  • Trusted information on how to improve your fertility health
  • Access to the nation’s leading women’s health specialists to answer your questions
How Adia Helps Adia

The Adia Community

Our story is also inspired by the thousands of women we’ve met along the way. Here are some of their stories.

Our advisors & partners

capital enterprise zinc tommy's the greenlight programme imperial college londonmental health foundationnhs


Lina Chan Adia founder

Lina Chan


Tyler Christie Adia founder

Tyler Christie