Our Story

Fertility is complicated. Adia’s mission is to empower women with knowledge, and to change the approach to women’s reproductive health to one that is proactive, personalised and holistic.

Adia means innate strength from ancient sanskrit. We are passionate about helping women realise and develop their innate strength for whatever lies ahead in their journey.

Adia was born out of my struggles with conception and pregnancy. In my 20s and early 30s I did everything to avoid pregnancy and focused on my career. But by the time I reached my mid-30’s I really wanted a family and thought I would have an easy road to motherhood. Instead I rode a roller coaster of miscarriage, stillbirth and trouble conceiving. It turned my life upside down. So I went on a long search for all the things that could help me and today, with much gratitude, I have two girls that keep me busy.

Adia is a culmination of this journey and what I learned along the way. We work with some of the leading experts in reproductive, nutritional and emotional health to deliver a holistic and scientifically rigorous approach. Adia empowers you to understand and improve fertility while getting easy access to experts to support your journey.


Proactive, Informed, Empowered

More and more women are making the life choices that I made. We are choosing to have children later. Unfortunately one of the leading causes of fertility challenges and pregnancy complications is age. But the good news is that there are many other things we can do to improve outcomes.  We remove the guesswork so you don’t have to rely on Dr. Google anymore, empowering you to be more proactive about your health and achieving your goals.

How Adia Helps

Empowering you with science, experts and support

  • Proactive tests to understand your fertility, nutritional and emotional health
  • A personalised plan to arm you with the facts about your fertility, improve your nutrition and help you keep a calm mind
  • Access world class doctors and health experts to answer your questions
  • Trusted, on-demand support from your Adia coach to guide your journey
How Adia Helps Adia

Adia Women profiles

Our story is also inspired by the thousands of women we’ve met along the way. Here are some of their stories.

Our advisers & partners



Lina Chan


Rose Acton


Tyler Christie