Our Story

Fertility is complicated. Adia’s mission is to empower women with knowledge, and to change the approach to women’s reproductive health to one that is proactive, personalised and holistic.

Adia means innate strength from ancient sanskrit. We are passionate about helping women realise and develop their innate strength for whatever lies ahead in their journey.

lina chan adia

Adia was born out of my struggles with conception and pregnancy. In my 20s and early 30s I did everything to avoid pregnancy and focused on my career. But by the time I reached my mid-30’s I really wanted a family and thought I would have an easy road to motherhood. Instead I rode a roller coaster of miscarriage, stillbirth and trouble conceiving. It turned my life upside down. So I went on a long search for all the things that could help me and today, with much gratitude, I have two girls that keep me busy.

Adia is a culmination of this fertility journey and what I learned along the way. We work with some of the leading experts in reproductive, nutritional and emotional health to deliver a holistic and scientifically rigorous approach. Adia empowers you to understand and improve fertility while getting easy access to fertility experts to support your journey.

Lina Chan

Proactive, Informed, Empowered

More and more women are making the life choices that I made. We are choosing to have children later. Unfortunately one of the leading causes of fertility challenges and pregnancy complications is age. But the good news is that there are many other things we can do to improve outcomes.  We remove the guesswork so you don’t have to rely on Dr. Google anymore, empowering you to be more proactive about your health and achieving your goals.

How Adia Helps

Empowering you with science and expert support

  • At home fertility test to proactively understand your fertility
  • A plan to arm you with the facts on how to improve your fertility health
  • Access world class fertility specialists to answer your questions
  • Trusted, on-demand support from your Adia coach to guide your journey
How Adia Helps Adia

Adia Women profiles

Our story is also inspired by the thousands of women we’ve met along the way. Here are some of their stories.

Our advisers & partners

capital enterprise zinc tommy's the greenlight programme imperial college londonmental health foundationnhs


Lina Chan Adia founder

Lina Chan


Tyler Christie Adia founder

Tyler Christie