Stories about our journey, our members, and useful information about fertility.

The meaning behind “Adia”

“I was always looking outside myself for strength and confidence, but it comes from within. It is there all the time.” ―Anna Freud


The word “Adia” means innate strength from ancient sanskrit. Innate strength is your internal power that sustains you throughout your life. It does not mean that you will never face difficulties or challenges, but it does provide you with the resilience to know that you can face, and overcome, challenges as and when they happen. In fact, it is often during the most difficult times that we truly realise and develop our inner strength.


“It is worth remembering that the time of greatest gain in terms of wisdom and inner strength is often that of greatest difficulty.” ―Dalai Lama


That quote really resonates with me. My own journey to motherhood was tough, I experienced a miscarriage, stillbirth and subfertility. At the time, I felt lonely, vulnerable and often blamed myself. Looking back today, I am grateful for those experiences, as it’s shaped who I am now and given me strength and resilience that I never imagined I would have. So for those of you who are going through those experiences now, know that you are not alone but also that it will get better.


Looking back, I can see how critical emotional health is on this journey. I wish I had known more about how important it is to be aware of your emotional health – how to identify signs that things are not going well and what are techniques and resources that may help.


What I realise now, is that if I had addressed the emotional challenges that I faced sooner, it would have provided me with more resilience on my journey, helped me better navigate challenges, protected some of my relationships and potentially lead to better outcomes.


That’s why I so firmly believe that we cannot treat reproductive health and emotional health in isolation – the two are so closely interlinked. The decision to start trying for a baby, is a life-changing decision. It impacts the way you view yourself, and your relationships. Your identity shifts, from your own personal identity to that of a potential mother, caregiver. And if you experience challenges conceiving, it places a huge amount of strain on your emotional health.


Your emotional health is also linked to your reproductive health, in cases of severe stress your cycle can become longer or shorter, your periods may stop altogether, or they might become more painful. All this impacts how long it may take for you to conceive. In this context we must look at “whole body health” — after all you are a whole person, and solutions must reflect this. That’s why Adia empowers women to understand and improve their reproductive, physical and emotional health.


We are passionate about helping women realise and develop their innate strength for whatever lies ahead in their journey. We’re also proud to be a female founded company, on a mission to empower women and change the approach to women’s reproductive health. It’s not good enough that women have to experience three miscarriages before seeing a specialist, or that they have to wait over a year to take any fertility tests.


Over the last year I’ve been honoured to speak to hundreds of women about their experiences, as well as leading experts. These conversations have informed our approach and values. And we’ve developed women-centric values that will always guide our approach.


  • Innate strength – In work and in life, there can be things that you cannot control, and it’s in those times that we tap into our innate strength – a brave and resilient force within us that enables us to overcome.  We want to help you find and tap into that strength.
  • Proactive – We believe that through access – to science, pathways, knowledge and community – we can take a more proactive approach to our reproductive health.
  • Whole body health – Physical, reproductive and mental health are all intricately linked. We will always treat physical and mental health equally and at the same time.
  • Emotional intelligence – We foster mindfulness and accessible communication across all that we do – recognising the importance of emotional intelligence in both our work and fertility and conception.
  • Your ally – We are there for the advice you want to hear, and the advice you need to hear. A trusted ally that’s clear, honest and there for you.

If you’d like to learn more about Adia, check out our website, sign up for early access and get the latest news on all things women’s reproductive health and invitations to related events.

Or please do drop us a line at, we’d love to hear from you!


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